Coorg Relish

Born in the lush hills of Coorg, Coorg Relish is a non-alcoholic beverage made using a time-honoured recipe passed down through generations. Traditionally crafted with local ingredients and deep-rooted care, it’s more than a drink — it’s a taste of Coorg’s culture, warmth, and heritage in every sip.

Coorg Relish – A Visual Celebration of Tradition

Client: Coorg Relish
Services: Label Design, Product Photography, Videography
Industry: Beverage (Non-Alcoholic)

Bringing a Heritage Recipe to Life

Coorg Relish is a non-alcoholic beverage brand rooted in the heart of Coorg, inspired by age-old traditional preparation method passed down through generations. When they approached us at Design Chief, their vision was clear: to present an authentic product that feels local, yet stands out on modern retail shelves.

Our Role

We partnered with Coorg Relish to craft a compelling visual identity that reflects its purity, origin, and legacy. Our team worked across three key verticals:

  • Label Design – Clean, bold, and rooted in the traditional visual language of Coorg. The design merges heritage with shelf appeal.
  • Product Photography – We used warm, natural tones to enhance the earthy character of the product, capturing the richness and detail of both the bottle and its environment.
  • Videography – Through storytelling visuals and ambient shots, we conveyed the essence of Coorg, from the misty plantations to the intricate preparation process.

The Impact

The final outcome helped position Coorg Relish as more than just a beverage — it became a sensory experience. The cohesive design and content elevated the brand’s market presence and helped consumers connect emotionally with its origins.