Janak Mehta, a thought leader in Total Quality Management (TQM), needed a digital presence that could effectively communicate decades of insights to a broader, younger, and more online-savvy audience. We stepped in to translate his deep expertise into engaging, educational, and visually clean social media content.
Our strategy focused on simplifying complex management concepts into easy-to-understand carousels, reels, and infographics. With a minimal, authoritative aesthetic and a tone that balanced professionalism with approachability, we helped position his brand as both insightful and accessible.